LIIAR - Ideology

While analysing the Mojo brand it is clear a sophisticated ideology is employed. Dominating the cover page is a large image of Roger Waters - a well respected artist within Mojo's genre. He is depicted in a plain black t-shirt with well presented hair with an almost expressionless face, re-enforcing the ideology of retro smartness. More over the title is represented in a stylish block capitals font - making it as legible as possible.