Target Audience Questionnaire And Results

The follwing questions were asked to a pool of fourty people;

Gender?
Male 73%
Female 27%

Age?
16-18 64%
19-21 36%

Occupation?
Student 82%
Retail Related 18%

Favourite Genre of Music?
Indie 67%
R 'n' B 22%
Other 11%

Do You Read Any Music Specific Magazines?
Yes 75%
No 25%

If So, How Often?
Monthly 66%
Randomly 22%
Weekly 12%

Own A PC?
Yes 72%
No 28%

Have Internet Connection?
Yes 94%
No 6%

Own A Digital Music Player?
Yes 25%
No 75%

Favourite Terrestrial TV Channel?
Channel 4 55%
BBC 23%
ITV 18%
Channel 5 4%

Favourite Newspaper?
The Guardian 40%
The Sun 35%
Other 25%

The results found throughout this questionnaire will further aid me in compiling my target audience;

For example my magazine will be;

male driven

aimed at students

concentrate on music of the indie genre

produced on a monthly basis

will have links and references to magazine website

will (if mentioning television) be more inclined to discuss channel 4 programmes and in addition be more likely to include famous faces from Channel 4's outputs within the content